I have "met" and become familiar with a lot of wonderful shops lately. I love seeing all the amazing things people create.
One thing I have noticed is that a lot of shops do not have a logo. Do you?
Do you think it's important to have a logo to carry through your shop and marketing items? I believe it is. I know a lot of you focus more on creating items to list and on selling them. However, first impressions matter. When I look at a shop, I always look at the banner and avatar. The shops that have a matching look and a logo, to me seem like they "take care" of their shop. Don't you think? Not to say if you don't have that look it's because you don't take care of it. I know a lot of people are not able to or don't know how to create the banner or avatar. BUT it does make a huge difference.
I believe a logo to carry through the shop, business card and other printing material you use make the shop look put together. Does that make sense?
I work in marketing and we create a brand for each person we market. They carry that brand through all their print material and website and it looks awesome.
If you don't have a logo, or brand, please try it out. I can actually help you or get you in contact with someone that can assist you in creating the right "look" for you!